Park City, UT
January 24-January 28, 2019
LME teamed up with Dell Technologies, the Official Technology Sponsor of Sundance Film Festival, to execute The Dell Den – an integrated pop up space on Main Street highlighting the innovative ways technology can be used in storytelling.
A new sustainability partnership with Sundance was forged as we proudly amplified Dell’s environmental efforts.
The Dell Den was filled with interactive activations and dynamic programming. Guests could pose in front of a photo wall that featured wings created with recycled computer parts, have 3-D portraits taken by photographer Mark Mann, and engage with renown panelists. LME leveraged award-winning independent film makers’ scripts and talent to focus on stories of Sustainability, Diversity & Inclusion and The Future of Women in Technology. In addition to re-defining The Den activation, LME produced a five-star, white glove executive hospitality program for CxOs and Dell Execs, developed a multi-tiered sustainability partnership throughout the festival, and managed an integrated product story throughout Park City.
Watch the video projections that displayed facts about Dell’s sustainability efforts on the building exterior.
Event Marketer agreed and included The Dell Den in The Best Of The Fest.
BizBash featured Dell Den at Sundance in “26 Ways Sponsors Kept Festival Attendees Cozy”