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John Frieda red carpet premiere for “The Decision” - Lacy Maxwell Experiential
CLIENT(S)

John Frieda, KAO Brands

LOCATION

NYC, NY

EVENT DATE

March 22, 2011

GUEST COUNT

1,200+

Reuniting with marketing guru Paula Balzer working together to create a world-class buzz making campaign for KAO brands.

LME collaborated on creative concepts, talent recommendations, and creative design with involvement in the promotional campaign.  We were also responsible for the red carpet launch event, including red carpet operations and permits, celebrity wrangling, event production, and all technical aspects of the event. We had a great time and the overall program was a huge success.

We love us some housewives and NYC was in the house…