WHO WE ARE

Let our Strengths Be Yours

Whether you need to organize your next red carpet event, launch your hottest new product, book your favorite band, execute a national multi-city marketing tour, or plan a very special birthday party, Lacy Maxwell Experiential is the company for you!

Let our Background lead the Way

We were creating Experiential Marketing events long before it was called Experiential. For the past 15 years, we have created some of the most ground breaking brand activations in the country. Let us capture the hearts of your audience. Lacy Maxwell Experiential is different from most event planners because of our background and training. We learned the ropes in the exclusive arena of the entertainment industry, an industry which very few people have access to. We have honed these skills for the last decade and collaborated with some of the most talented and creative minds we could find. The end result is original ideas, fresh concepts, and flawless execution for every event we touch.

WHAT WE DO

A FULL SERVICE EXPERIENTIAL AGENCY

Based on this unique experience, we are positioned like no one else in the industry to create exciting, high-quality events that meet our clients’ needs, with close attention to every detail from production, planning, and logistics to entertainment management and event security and safety.

TRANSFORMING ANY EVENT
INTO AN EXPERIENCE

Consumer Events
Concerts
Press & Media Events
Grand Opening
Civic Events
Youth Oriented Marketing Events
Music and Entertainment Events
VIP and Celebrity Parties
Product Launches
Multi-City Tours

PROVIDING THESE SERVICES TO A
RANGE OF FORTUNE 500 COMPANIES

  • Creative Concepts
  • Contract Negotiations
  • Sound, Lights & Staging
  • Staffing
  • Production
  • Logistics & Site Management
  • Budget Expertise
  • Catering & Beverage Management
  • Turn Key Execution
  • Entertainment Booking
  • Effective Branding
  • Site Selection
  • Technical Services
  • Event Design & Decor
  • Media & Celebrity Coordination
  • Permits & Insurance
  • Special Effects
  • Red Carpet Operations

PARTNERS & AWARDS

RECOGNITION FOR OUR
HARD WORK

  • B-to-B Event Feature

    How Dell Technologies Took Attendees Out of the Ballroom and Onto a Movie Set

  • CES Feature

    #DellExperience at CES 2020

  • Best Combination of Event Technologies (B-to-C) [Finalist]

    The Dell Experience at SXSW

  • Best Video Capture of an Event

    The Dell Experience at SXSW

  • Women Owned Small Business (WOSB) Certification

    Presented by Women's Business Enterprise National Council

  • National Women's Business Enterprise Certification

    Presented by Women's Business Enterprise National Council

  • Alliance Award [Finalist] Presented by Adweek

    Dell Den at Sundance Film Festival 2019

  • Best Technology/Electronics Team [Finalist] Presented by Adweek

    The Dell Experience at SXSW 2019

  • Top 1000 People in the U.S. Event Industry

    Presented by BizBash to Lacy Maxwell

  • 10 Best Ideas of the Week Highlight

    Constellation Energy Activation at P.G.A. Championship 2019

  • "Dell Turned Sustainability Into an Immersive Experience"

    The Experience @ SXSW 2019
    by Dell Technologies

  • Sundance Feature "Sponsors Kept Festival Attendees Cozy"

    Dell Den at Sundance Film Festival 2019

  • Sundance Feature "Best of the Fest"

    Dell Den at Sundance Film Festival 2019

  • Best Sponsor Activation
    at an Event [Finalist]

    The Experience @ SXSW
    by Dell Technologies

  • Best Sustainability / Corporate
    Social Responsibility Program

    The Experience @ SXSW
    by Dell Technologies

  • Best Sponsor Activation
    at an Event

    Dell Match Play
    by Dell Technologies

  • Best Digital & Live Campaign

    #DellLounge
    Powered by Windows 10

  • Best Entertainment Event

    The FADER Fort
    Presented by Converse

  • Best Entertainment Event

    The FADER Fort
    Presented by Converse