September 23, 2010
Lacy Maxwell Productions partnered with RPA, Honda’s adverting agency, to launch the innovative CR-Z Hybrid in 2010.
We created the first ever 3-D launch in Times Square, NYC, taking over four blocks with brand activation, activities, entertainment, staging, and displays. The best part of the event – watching all of Times Square rock out to N.E.R.D while wearing 3-D glasses and the second concert with Neo. Hardest part of event – permits, no sleep, and fear of rain. LMP produced all of it and even got the blue skies…that cost extra.