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#DellLounge - Lacy Maxwell Experiential
CLIENT(S)

Dell

LOCATION

Austin, TX

EVENT DATE

March 11-15, 2016

GUEST COUNT

1,200+

For 5 days during SXSWs Interactive portion, Dell hosted some of the brightest, most influential minds in the world of technology and business in downtown Austin.

We hosted programs focused on innovation, entrepreneurship, and social good, engaging with influencers, partners, policymakers, and thought leaders. We also brought innovation and virtual reality to the space with interactive VR demos from Precision, Alienware, and the Lonely Whale experience by 3D Live in collaboration with Adrian Grenier. We partnered with some of the hottest local chefs to host curated meals focused on Farm to Table which promotes organic, local, and sustainable agriculture.