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National Girlfriends' Day - Lacy Maxwell Experiential
CLIENT(S)

Bare Minerals

LOCATION

Soho, New York

EVENT DATE

August 1 – 2, 2014

GUEST COUNT

1,300+

For a weekend-long celebration, bareMinerals invited women to experience a new way to shop with the introduction of the brand’s first-ever bareMinerals Shade Shop in Soho, New York.

Bare Essentials culture focuses on the heart and soul of a person, doing good and being authentic, so on National Girlfriends’ Day we composed a team of young women who emulated these qualities and let them loose in the heart of Soho. We asked the community to #bareyourself and come into the store to answer one question, “What makes you feel beautiful?” With each answer, the women entered to win a trip for two to the brand’s hometown of San Francisco, CA. Hundreds of women, from teens to mothers to daughters, sisters and best friends lined up and were met with sweets and savory treats and appearances and tips from a few of the top internet sensations in the beauty industry.