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Puma Suede 50th Anniversary - Lacy Maxwell Experiential
CLIENT(S)

PUMA

LOCATION

LA & Chicago

EVENT DATE

Fall 2018

GUEST COUNT

400+

The iconic footwear choice of 80s B-Boys and music moguls of today, PUMA Suede is a classic shoe that has symbolized style for fifty years. In honor of the Suede 50th anniversary PUMA released exclusive collaborations, and they called on LME to celebrate the stories.

We commemorated PUMA’s partnership with Pepsi at retail partner storefronts in Chicago and LA. LME dreamed up a custom vending machine, with screw-top Pepsi cans that held a prize voucher. After this launch, we brought the PUMA x Barbie shoe launch to DTLA. Exclusive pop-up art gallery party by night; retail pop-up activation by day. LME hosted local LA artists, VIPs, and PUMA x Barbie influencers.

Feature in KicksAddict

Shoutout from LA Fashion Magazine