CLIENT(S)

Dell Technologies

LOCATION

Austin, TX

EVENT DATE

March 10-15, 2018

GUEST COUNT

14,000+

For five days during the Interactive portion of SXSW, Dell hosted some of the brightest, most influential minds in the world of technology and business in downtown Austin.

The Experience took place over the course of five days, and included twenty-one programs, 14,000 attendees, 8,800 social media mentions, and 329 million views across social media. Audience members spanned from tech-minded enthusiasts to politicos; hipster music fans to gamers. No matter what you came for, The Experience was a hub for everyone.

Bragging Rights: We won first place for Best Sustainability/Corporate Social Responsibility Program in 2018 BizBash Style Awards, Named number one social media reach across all tech brands by Hyp3r  & We were a 2018 BizBash Style Awards finalist for Best Sponsor Activation at an Event