Dell Technologies


Austin, TX


March 9-17, 2018



For eight days during SXSW Interactive, Dell hosted some of the brightest influential minds in technology, culture and business in downtown Austin.

The Experience took place over the course of eight days, included thirty programs, 17,000 attendees, 10 million social impressions, and #1 Share of Voice against tech competitors. Audience members spanned from tech-minded enthusiasts to politicos; hipster music fans to gamers. No matter what you came for, The Experience was a hub for everyone. SXSW 2019 marked the launch of The Alienware Outpost and nightly epic performances by Judah & the Lion, Mobley, Wyclef Jean, Linda Perry–just to name a few. 

Relive the Dell Experience 2019 & Alienware Outpost 

2019 Bragging Rights: AdWeek Highlighted our Sustainability Focus & Politico Published SXSW Partnership

2018 Brags: We won first place for Best Sustainability/Corporate Social Responsibility Program in 2018 BizBash Style Awards, Named number one social media reach across all tech brands by Hyp3r  & We were a 2018 BizBash Style Awards finalist for Best Sponsor Activation at an Event