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Super Bowl 50 After Party - Lacy Maxwell Experiential
CLIENT(S)

Walker Drawas, A-OK Collective. New Era

LOCATION

San Francisco, CA

EVENT DATE

February 2-7, 2016

GUEST COUNT

1,500+

As an official sponsor of NFL’s Super Bowl 50, New Era raised the bar in the world of “custom gifting” to sports marketing.

Walker Drawas teamed up with seven of the top contenders in fashion, and together we created a next level gifting experience as well as hosted the most sought after kickoff night party at the Super Bowl. This exclusive, sexy concert rivaled all other events at the 50th Super Bowl in San Francisco. Celebrating San Francisco’s history, this Gold Rush-themed soirée was held downtown at The Battery. The breathtaking penthouse was home to this unique and custom environment which showcased premium brands such as Levi’s Made & Crafted, Custom Apparel & RETROSUPERFUTURE. The three-day event culminated with a star-studded Gold Rush party attended by multiple surprise guests like Justin Bieber and Michael B. Jordan, featuring a performance by Future and DJ sets by Diplo and DJ Mia Moretti.