The North Face Store Opening

In the heart of an outdoor-loving San Francisco district, The North Face Union Street is the first special collection store catering specifically to women. We produced and executed the store opening of The North Face flagship retail store for women.

We were thrilled to join The North Face in a campaign aimed at “celebrating and sharing the stories of adventurous and courageous female explorers.” We invited a select group of female athletes to this inspiring, intimate setting to speak to a crowd of women about moving mountains and making waves. LME managed the opening day guest list, F&B, and event design. We were proud to be a part of a momentous day celebrating women with an amazing brand.