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Breaking Bad Finale Party - Lacy Maxwell Experiential
CLIENT(S)

AMC, Kind Campaign & Cornerstone Marketing

LOCATION

Hollywood, CA

EVENT DATE

September 29, 2013

GUEST COUNT

2,500

Hosted by Aaron Paul and benefitting Kind Campaign, in an unprecedented tribute thousands of fans – including A-list celebrities – gathered in the grounds of Hollywood’s Forever Cemetery for a private screening of the show’s epic ending.

Cast, friends, and family made their way to the After Party, sponsored by Bushmills and fully outfitted with periodic table bars and cleverly crafted cocktails. Guests were greeted by caricatures of Jessie Pinkman and Walter White in tighty whities and Heisenberg, serving up smoking drinks and Los Pollos Hermanos fried chicken. The immersive BB themed wonderland hosted surprise guests like Bill Hader, Weird Al Yankovic, Marilyn Manson, and transcended into early morning hours as Questlove hypnotized the crowd.