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Dell World Opening Night Party - Lacy Maxwell Experiential
CLIENT(S)

Dell

LOCATION

Austin, TX

EVENT DATE

November 4, 2014

GUEST COUNT

5,000+

Dell World is where industry visionaries and top technology professionals come together to share powerful IT solutions for critical business needs.

Dell World kicked off its Opening Night event with live performances from Duran Duran and Weezer, delectable food, and good company. LMP indulged guests appetites with bites from 12 food trucks including Coolhaus, East Side Kings, Hat Creek Burgers, and Stonys Pizza, with dining on indoor picnic tables and mock grass to preserve an outdoorsy vibe. The co-headliners played animated hour-long sets including classic hits like Weezer’s “Say It Ain’t So” and “Buddy Holly” and Duran Duran’s “Ordinary World” and “Wild Boys,” all before an impressively immense projection screen set up behind the stage projecting cool band graphics.