CLIENT(S)
Cisco
LOCATION
United States
EVENT DATE
2025
GUEST COUNT
40
B2B Engagement, Reimagined
Lacy Maxwell Experiential redefines B2B engagement by embedding technology and brand storytelling into culture-defining moments.
Through Cisco’s Innovation Forums at BottleRock and Sea.Hear.Now, we transformed world-class music festivals into immersive, white-glove brand experiences — replacing traditional conference settings with relaxed, high-energy environments designed for authentic connection. Guests enjoyed behind-the-scenes access to the technology powering the festivals, curated culinary experiences, artist meet-and-greets, and thoughtful, locally inspired gifting.
Despite each festival’s distinct atmosphere, the programs maintained a consistent Cisco narrative — blending hospitality, entertainment, and technology into cohesive, memorable journeys. From exclusive Platinum access and backstage tech tours to bespoke off-site events and lasting gifting moments, these forums showcased Cisco’s ability to innovate, connect, and build meaningful relationships through experience.
