CLIENT(S)
Cisco, Cognizant, Dell Technologies, WWT, Logicalis
LOCATION
Three Continents
EVENT DATE
2022-2026
GUEST COUNT
5-1,500
Inside the World of Formula One®
Lacy Maxwell Experiential brings brands into the world of Formula One®, transforming motorsport partnerships into immersive global experiences that blend culture, performance, and precision. We’ve delivered programs across three continents for partners including Cognizant, Aston Martin Aramco, Dell Technologies, Cisco & Partners, and McLaren Racing—each tailored to local culture while maintaining a cohesive global brand presence.
Our Formula One work spans VIP client and C-suite hospitality, purpose-driven initiatives like Cisco’s F1 Academy programs supporting women in STEM, and high-touch Dell Technologies experiences that showcase innovation both on and off the track. From custom-designed team vehicles and branded executive transport to Michelin-level dining, fireside chats, and unforgettable race-day moments, LME manages every detail — seamlessly connecting brand storytelling, guest experience, and the exhilarating world of Formula One.
