CLIENT(S)
Constellation Energy
LOCATION
Farmingdale, NY
EVENT DATE
May 15-19, 2019
GUEST COUNT
100k+
For the 101st P.G.A. Championship, at Bethpage Black Golf Course in Long Island, New York, Lacy Maxwell Experiential was brought in to produce an activation for Constellation.
As the official energy partner of the event, Constellation’s Fan Zone needed to reflect the company’s environment-focused ethos. The activation featured 50,000 colorful golf tees, which attendees could symbolically place in front of a pledge wall. For every pledge, Constellation donated $10 (and up to $50,000) to Solar One N.Y.C., a sustainable education resource.
BizBash gave us a shout out in the “10 Best Ideas of the Week” Feature!
Learn more about the “Driving Sustainability” fan experience