November 17, 2014
Dell partnered with the PGA TOUR and World Golf Championships to bring golf, and the world, some of the best things about Austin.
A five-day tournament at the Austin Country Club with 64 world famous players began with a custom gifting suite in true Texas style. LMP was tasked with setting the tone for the tournament – how did we do that? By creating the new fan experience, we showcased Dell’s top products and introduced the world to “The Future of Golf,” a personalized VR golf game on the moon. We teamed up with some of Dell’s charities like Keep Austin Beautiful and Boys & Girls Club to have a little fun with their own custom putt putt, and we even got playful with messaging and branding throughout the course. With curated hospitality areas, we brought Dell Customers elevated spaces for business and relaxation.
We invited local restaurants, chefs and top food trucks to dazzle their taste buds. With over 7 million impressions across multiple platforms, the positive reaction was overwhelming.